NUAR was born from a simple frustration: beautiful interiors, refined spaces, yet fitness equipment that disrupted the flow. While traveling, we saw it time and again, minimalist hotels and apartments with bulky, uninspiring gym gear pushed into the corner.
We wanted to change that.
To create equipment that feels as natural in a space as the furniture around it. Crafted from wood, steel, and leather. Built for movement, designed to belong.
NUAR brings together craftsmanship, design, and function in perfect balance. It’s not just fitness equipment. It’s a reflection of a lifestyle where strength meets serenity, and performance blends seamlessly with design.
Our roots
It began long before NUAR.
Rooted in a family of craftsmen, generations of furniture makers from the Middle East, creating with care was part of everyday life. In a workshop filled with the scent of wood and metal, patience and precision were learned by hand, not taught. Each piece carried the quiet beauty of balance, strength, and purpose.
Our heritage
Design shaped by heritage.
From our father and grandfather we learned that true craftsmanship lives in the smallest details, in how materials meet, in how something feels to the touch, and in the belief that what you create should endure.
That way of thinking became our foundation.
Today, those same principles define NUAR's clean lines, timeless materials, and design built to move with grace.
Our Vision
Where tradition meets movement.
The third generation carries that legacy forward, moving from crafting furniture that filled a room to creating fitness pieces that complete it. NUAR was born from the desire to merge movement with design, to create equipment that belongs in the spaces we live and love. Each piece is made with the same devotion to craft, blending steel, wood, and leather into something both strong and serene.
The Philosophy
Less noise. More strength.
At NUAR, we believe fitness should enhance your lifestyle, not compete with it.
Every detail reflects stillness, strength, and timeless design, crafted for boutique hotels, penthouse suites, and elegant homes.
Stillness in design. Power in use.
Up to here, it was our story. From here, make it yours.
Every piece carries the calm strength and craftsmanship that shaped NUAR.
Now it’s time to bring that story into your own space and make it part of yours.
